Nicole Baxter, said Durham landscape architect Dan Jewell, is a “very well-rounded interior designer.”
“She gets around, she knows everybody, she’s involved with a lot of different things … she really knows her stuff,” Jewell said. “Always filled with great ideas.”
One idea is a customer-friendly entrance for the Urban Ministries Center. Some others involve dos and don’ts for remodelers of historic homes. Then there is the light-rail system she mentions on her professional biography.
And here lately, there’s decorating for do-it-yourselfers on budgets.
“At this point, it’s a new idea,” she said the other day.
Baxter, 37, is proprietor of NBaxter Design, at nbaxterdesign.com and in the old Penny Furniture building near Five Points. It’s your conventional full-service interior-design and -decorating business: concepts, purchasing, installing and dealing with architects and contractors.
However, not everyone who could use a designer’s ability can afford a designer’s fee.
“How do I help everyday people get the home they want?” she said. “How do I bring design down to everyone?”
Her answer is a sideline niche — selling advice while leaving the labor to her clients — and giving them a lot of homework.
“I can sort of hold their hands,” Baxter said, “and check in with them periodically.”
Hand-holding could involve discerning a client’s tastes from magazines the client has dogeared and marked up with pictures she likes. “People tag the same things over and over,” Baxter said. “They don’t see [the connection], but I can see it.” She can remind them what to think about that they might not on their own — space for hobbies, what furniture they actually need, “how a home is run.” She can then help clients make up budgets, and coach them on getting the most for their money.
“You need to know how to deal with the salespeople,” Baxter said. “They’re like used-car salesmen: They want to get you in that sofa.”
Martin Blazevich is a client. He’s renovating a 3,200-square foot, 1913 triplex in the Watts-Hillandale neighborhood, turning it into a single-family residence in conformance with historic-preservation standards.
“She’s kind of teaching me things as I go along,” Blazevich said. “She helped me pick out lights and floor tiles and cabinets. … I can build lots of things, but I’m a computer guy and I don’t have that design knack.”
Baxter is a native Floridian, educated at the Ringling School of Art and Design. She came to Durham in 2000 after practicing her profession in Denver and Miami. Her client list includes Greenfire Development, the Town of Chapel Hill, Grubb Properties and the Revolution restaurant coming to downtown. She is a volunteer mentor to schoolchildren, taught a class on designer thinking for Preservation Durham’s Renovators Network, and has taken the Urban Ministries homeless shelter under her wing.
She learned that some local business people were helping Urban Ministries do a better marketing job, said UM director Lloyd Schmeidler. “And the next thing you know, Nicole was doing some planning around remodeling our entrance and reception area.
“I’ve not yet seen the fruits of her labors,” Schmeidler said. “I’m anxiously looking forward.”
People who have no place of their own can still have a sense of belonging, she said. “I understand the impact space has on people.” She can’t say just how or why, she said, but, “I know it does.
“I work from my gut.”
She just has a way with people, said Jewell, the landscape architect.
“Whenever we have a project that we’re asked to do facilitating … we always want her to participate,” he said. “Because she gets people to open up … helps people get ideas out. …
“She’s one of the most Renaissance interior designers I’ve ever met.”
When people grow up, sometimes their decorating does too. Jill Fireman had just begun working on a project with interior designer Tom Stringer when she did a decorating about-face. She realized that the baggage she’d been lugging around wasn’t American Tourister; it was her furniture.
National interior decorating franchisor Decor&You® has moved its annual conference to Las Vegas this year, and will bring 100 decorators from 30 U.S. states to take advantage of July Las Vegas Market at World Market Center and celebrating the franchise’s tenth anniversary, July 30 to Aug. 2, 2008.
by Mary Carol Garrity